Generated $1 billion in earned media
The way we generate earned media is by “riding the wave” of fast-breaking news stories – crafting the “perfect pitch” and making the right spokesperson available for “rapid response” media – when the media needs you.
“Akiva’s exceptional abilities are unmatched by any individual I have worked with on four continents. He has been the main source–and often the sole source–of the creative content that is needed to win.”
– Mark Spiro, Founding Partner,
Crestview Public Affairs
“On many occasions throughout the years, I have relied a great deal on Akiva’s talents and communication abilities…and for his thoughtful understanding of how to influence and motivate public opinion through various forms of media. He is a true leader in his field. His visionary approach and tactical ability coupled with his keen understanding of human behavior sets him far above his competitors in the area of strategic communication.”
– Chris Froggatt, Managing Partner,
National Public Relations
– Special Assistant and Director of Research to the 45th President of the United States
Mr. Prell has advised more than 300 leaders and government officials on three continents in strategic marketing, messaging, branding, advertising, video and radio production, digital marketing, direct mail, fundraising, crisis management and PR/media communications.
Akiva Michael Prell is a twice-published author – endorsed by two US candidates for President and America’s former Ambassador to the United Nations.
Akiva’s team shifted Jewish voting patterns in Canada from 60% Left to 60% right.
He re-branded the governments of Canada and Trinidad and Tobago, as well as several public and private sector companies and organizations, and has run numerous national TV/radio/print/online/PR campaigns.
He is a Pollie Award-winning advertiser (the Academy Award of political advertising), and produced more than 500 TV/radio ads and more than 36 million printed advertisements and direct mail campaigns. He is an online marketing specialist, and lectures on writing, communications and crisis management. He was a crisis manager for the 2003 Northeastern Blackout.
Akiva and his team have generated over $1 billion in earned media for their clients. As a strategist, Akiva Prell helped force the resignation of the head of the IRS in 2013 (securing a $3.5 million settlement) and did battle with the Kingdom of Saudi Arabia, on behalf of women’s rights, and won.
New York | Jerusalem | Los Angeles | Las Vegas | Toronto
Examples: Clarion/JU “Incitement – the day it was released, the Imam in the film was arrested for incitement | Example 2: Clarion Project – Abbas lies to Trump (this video was shown to President Trump before his scheduled 4 hour meeting with Abbas, which turned into a 1 hour shouting match – Trump to Abbas.
Examples: Darkhorse (created by Michael Prell, currently in development with Emmy Award-winner Kelsey Grammer)