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U.S. Product Launch Campaign

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Let us create your next video ad campaign, and spend our investors’ money ($100k/mo+) to deploy your ads online.1


…for inviting this marketing proposal to launch Flam in the U.S. to your target audience of 17-28, primarily college students, with Flam’s Month 1 goal of 100,000 unique Flam Card Creators, and 500,000 – 600,000 by Month 2.


AGNC Group is a marketing agency with:
12 years of experience launching and scaling tech companies in the US
20+ years of experience marketing to Flam’s target age groups – specifically college students
Influencer Marketing staff and expertise
15 years of experience generating over $1 billion in earned media and PR
An elite team of video producers, writers, strategists, designers and PR / media specialists



We already understand Flam’s target audiences, specifically on U.S. college campuses. During this step, we will identify and recommend the right U.S. campuses for Flam to target, plus other micro-targeting.

"I want to tell you my enthusiasm for your work…
I think you’re really doing a great service."
Tony Robbins
World-renowned author, advisor to 3 US Presidents


AGNC Group will create Flam’s entire U.S. launch campaign, including:


AGNC Group will create Flam’s core Demo Video (with Americans on screen), as well as any other videos needed for Flam’s U.S. launch, including:


We have generated over $1 billion in earned media for our clients.

We already have a plan to help Flam generate millions of dollars in earned media in the U.S. at a relatively small cost.


Once the menu items above have been chosen, we will work together with Flam to decide the most cost-effective way to deploy with the smallest-possible ad spend, across the following channels:


Our team will:
  • Find and select the right U.S. influencers
  • Connect with influencers, brief them, negotiate arrangements for them to promote Flam
  • Campaign management – our team will stay on top of every influencer, making sure they post
  • Report influencer success back to Flam

Paid Ads

Our team will develop and deploy all Flam advertising across all relevant channels, including but not limited to:
  • Social media
  • Google Ads
  • YouTube
  • Retargeting ads

Social Media

Flam and AGNC will choose an agreed-upon amount of social content, and AGNC will create, produce and deliver all chosen content, including:

  • Video
  • Blogs
  • Vlogs
  • Graphics

Traditional Advertising

This will not be a large component of Flam’s campaign, but AGNC can deliver any chosen element listed below (NOTE: our ideas for campuses will involve some design and printing):

  • Leaflets
  • Posters
  • Stickers
  • Billboards
  • Print ads (in campus papers)

Guerilla / Experiential

For over 20 years, AGNC has created Guerilla and Experiential marketing solutions for clients, including large-scale parties and concerts for college kids, as well as grassroots events and “happenings.” AGNC can deliver a range of options here to match Flam’s budget.


After Flam chooses menu items from the PLAN, we will have a discussion about scope. Then we will provide a budget with pricing for A) the AGNC cost to develop each item and B) a deployment budget to pay for flowthrough costs like printing, social media ad buys, and money to be paid to influencers.


A follow-up meeting with Flam to choose menu items from this PLAN, discuss scope, decide next steps, and provide budget.
An agreement/contract will be signed, and then AGNC will begin producing the elements in Flam’s launch plan.

Bios Investor

Investor 1

Financial Manager

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Investor 2

Financial Manager

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Joel Burstein

Financial Manager

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