Akiva Prell has been advocating for Israel and the Jewish people for 19 years through our work with the Prime Minister of Israel, Hetz, the Zionist Organization of America (ZOA), Christians United For Israel (CUFI), the World Jewish Congress, AISH, the Mayberg Foundation, UJA Federation, Thank Israeli Soldiers, Concert, Jerusalem U, Clarion, Canary, Ogen, and Akiva was the creative force behind the shifting of Jewish voters in Canada from left to right.
proud to serve
Israel
Canada
America
Australia
Direct, current winning experience in fighting BDS, CAIR, JVP, SJP, MSU, radical Islamists & anti-Semites – on campuses, online, in media and in the corridors of power.
Our team is based in America & Israel.
This is not just professional for us. This is personal.
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Media / Rapid Response
Generated $1 billion in earned media
“has a way with words and a keen eye for communications strategies.”
“has the ability to take complex issues and weave them into memorable and easily-understood phrases and narratives.”
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The way we generate earned media is by “riding the wave” of fast-breaking news stories – crafting the “perfect pitch” and making the right spokesperson available for “rapid response” media – when the media needs you.
Media Pitches that Break Through and Make News
- TV: Our clients are regularly featured on hundreds of TV news outlets
- Radio / Talk Radio: more than 500 appearances, nationally syndicated radio and local
- Press Releases (thousands)
- Talking Points (quoted by media thousands of times)
- Editorials / Op-Eds featured in USA Today, NY Times, Fox, CNN, and hundreds more
- Speechwriting
- Media Training, Public Speaking Training (for politicians on 4 continents, corporate leaders, and Toastmasters International)
- "Rapid Response" media that "rides the wave" of big stories
"...a true leader [with] thoughtful understanding of how to influence and motivate public opinion through various forms of media."
- Chris Froggatt
Managing Partner, National Public Relations
Grassroots Activation
15+ years empowering active engagement
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Words Written
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Advocates
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Letters to U.S. Congress
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Total Advocate Engagements
DESIGN & ADVERTISING
RESEARCH & PLANNING
Our research reveals:
- New insights / opportunities
- Targets, Officials and Influencers
- Issues that move people
- Words and messages that win
CAMPAIGN NARRATIVE
- Defines the issue on your client’s winning terms
- Highlights your clients’ strengths / solutions
- “Rides the Wave” of large issues in media & public minds
- Speaks to your chosen target audiences (we will also help identify your target audiences)
- Activates supporters / neutralizes opponents
- Drives all action toward client goals / outcomes
For the past 20 years, AGNC Group and its founder Akiva Prell have been the Strategic and Creative engine behind high-profile public awareness / advocacy campaigns in Canada, the US and around the world for pharma, physicians, teachers, retailers, insurance, hydro energy, oil, natural gas, wine, liquor, a trade union, and various human rights organizations.
“Akiva’s exceptional abilities are unmatched by any individual I have worked with on four continents. He has been the main source–and often the sole source–of the creative content that is needed to win.”
– Mark Spiro, Founding Partner,
Crestview Public Affairs
“On many occasions throughout the years, I have relied a great deal on Akiva’s talents and communication abilities…and for his thoughtful understanding of how to influence and motivate public opinion through various forms of media. He is a true leader in his field. His visionary approach and tactical ability coupled with his keen understanding of human behavior sets him far above his competitors in the area of strategic communication.”
– Chris Froggatt, Managing Partner,
National Public Relations
Akiva has provided strategic communications services to:
- Prime Minister of Canada Stephen Harper
- 5 Canadian Premiers
- 300+ Members of Parliament
- Prime Minister of Israel + Israel's Health Ministry
- 2 U.S. Presidential campaigns
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America’s largest grassroots organization
(all 50 States) - Prime Minister of Israel Benjamin Netanyahu
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Prime Ministers of Australia Tony
Abbott & John Howard - More than 300 world leaders
- The Dalai Lama
“I have worked with Akiva Prell on numerous campaigns. A valuable creative resource for us.”
– Special Assistant and Director of Research to the 45th President of the United States
Mr. Prell has advised more than 300 leaders and government officials on three continents in strategic marketing, messaging, branding, advertising, video and radio production, digital marketing, direct mail, fundraising, crisis management and PR/media communications.
Akiva Michael Prell is a twice-published author – endorsed by two US candidates for President and America’s former Ambassador to the United Nations.
Akiva’s team shifted Jewish voting patterns in Canada from 60% Left to 60% right.
“His skills for generating pre-emptive complimentary publicity is second to none. His unsurpassed skills have earned him a reputation of excellence.”
– Patrick Muttart, Managing Director, Mercury Public AffairsHe re-branded the governments of Canada and Trinidad and Tobago, as well as several public and private sector companies and organizations, and has run numerous national TV/radio/print/online/PR campaigns.
He is a Pollie Award-winning advertiser (the Academy Award of political advertising), and produced more than 500 TV/radio ads and more than 36 million printed advertisements and direct mail campaigns. He is an online marketing specialist, and lectures on writing, communications and crisis management. He was a crisis manager for the 2003 Northeastern Blackout.
Akiva and his team have generated over $1 billion in earned media for their clients. As a strategist, Akiva Prell helped force the resignation of the head of the IRS in 2013 (securing a $3.5 million settlement) and did battle with the Kingdom of Saudi Arabia, on behalf of women’s rights, and won.
“Akiva's expertise was used to craft targeted messages and advertisements that played an essential part of the party’s communication campaign. The importance of these messages cannot be understated – several of them were delivered to constituents directly by Benjamin Netanyahu”
Israel Likud Party
(Prime Minister Netanyahu)
Testimonials
"I am writing to offer my heartfelt thanks for your hard work during the 2011 federal election. Your efforts in the war room contributed directly to the historic accomplishment we achieved"
PM Stephen Harper
Canada
"Thank goodness he’s on our side."
Mayor John Tory
Mayor of Toronto
"Drastically increased our campaign effectiveness and enhanced our operations, and played an important role in helping the Prime Minister secure the election."
PM Netanyahu
Israel Likud Party
“Has the ability to take complex issues and weave them into memorable and easily-understood phrases and narratives.”
Mike Harris
former Premier of Ontario
“After a Bigfoot was sighted in northern Ontario, I watched [Akiva] turn the event into a series of international television and print stories on land protection”
PAUL DEMERS
Former Chief Of Staff To Canada’s Minister Of Natural Resources
“When a scuffle breaks out on the streets, call the Guardian Angels.
When a scuffle breaks out in the media, call [Akiva].”
Curtis Sliwa
Founder of the Guardian Angels
"Three cheers for Michael Prell's timely reminder that the best society is a merit society, not the grievance society that feeds on Underdogma."
Andrew C. McCarthy
“Thank goodness for this effort.”
John Bolton
America’s National Security Advisor
"I want to tell you my enthusiasm for your work…I think you’re really doing a great service."
Tony Robbins
World-Renowned Author, Advisor To 3 US Presidents
"Totally trustworthy. 100% on-board warriors for our fight against BDS and anti-Semitism, genius with video and narrative."
Sam Solomon
Hetz
Get in touch
AGNC Group
New York | Jerusalem | Los Angeles | Las Vegas | Toronto